Wende zomnir biography

Are you glad you went to college? Why or why not?
I’m so glad, because the classes I thought would be boring requirements? They ended up changing my life. I took an industrial arts class where we had to learn how to use a screenprinter, how to make boxes with a machine.

Wende Zomnir, founding partner and chief creative officer of Urban Decay, was years-old the first time she got sent home from school for wearing too much.

Like me, Wende's early career was spent in advertising.

Wende Zomnir co-founded Caliray, a west coast beauty brand made of clean formulas, dirty minds, and sexy sustainability.

Starting her career in advertising, Wende Zomnir, Founding Partner of Urban Decay Cosmetics, figured out pretty early that writing cat food.

Wende Zomnir.

Fast forward to Urban Decay, and I had to figure out how to make packaging, how to put logos on products… And I took an advertising class once where the homework was to sell ads for our little school newspaper. The professor said, “Nobody ever gets an A in this class, because nobody ever sells any ads.” Well, I would be damned if I wasn’t getting an A, you know?!

So I learned how to pitch clients; I learned how to sell them things.

What exactly did you learn?
When you want to sell something, you can’t talk about how great it is or how great you are. You have to tell people why they need it.

“We’re a college paper and every student off campus needs a couch. You sell couches–we can get you new cust